Scientific communications should be as simple as story-telling. However, as George Bernard Shaw points out, "The single biggest problem in communication is the illusion that it has taken place." With scientific and technological advances seemingly happening at the speed of light, the importance of communicating science to the public and media is at an all-time high.
The scientific process makes for a wonderful story, not unlike a good detective novel. Sometimes explaining a mundane scientific concept, like the stress response, is better presented with live action and a story we can all relate to. For instance this was my task for my first TED Education lesson (aimed at school-age students). How could I teach about a complex topic like psychodermatology and the neuroendocrine response in a fun, easily digestible way that kids could relate to? I decided to write a story about a boy and his pimple. This way, the viewer almost 'accidentally' learns while being entertained. Edutainment.
Similarly in my live lectures, the powerpoint is merely an audio-visual aid to help with the science stories I tell.
By presenting science in a fun way, I do not aim to 'dumb it down,' rather make each morsel of information more digestible, like a different-colored gummy bear for each fact. When working with brands, the scientific communication process I bring is intimately tied with marketing goals, to bring a seamless integration of outside resources with internal communication goals. In the end, this is scientific content marketing.
My work has been featured on a number of media outlets. These are a few of them:
Conveying the Science
- Scientific Content Marketing
- Strategy, Research and Development
- Cosmetic Brand Evaluation
- Science Communications
- Media-trained Presenter
- Social Media Optimization
- Innovation & Product Development